"Ripley's Believe or Not!"
There is much to say on this subject but who has time for all of that right? So let's get to the facts...in this day and age of "I WANT TO BE AT THE TOP OF GOOGLE'S FIRST PAGE SEO FRENZY" (of which I can get caught up into as well so no judgment here) business owners can spend all of their time pushing every trick known to man to achieve this with the right marketing company behind them or beside them. But if we don't pay attention to the environment our tools and techniques are sitting in we could very well miss the transition in the very system we are fighting so hard to reach the top in...
Just a few ticks ago...1st page of the great Google we all love and worship would mean you've arrived...and the masses would click if your keyword research rendered the solution to their precise problem posing as a search inquiry...but something happened...did you miss it? SoCiAl MeDiA!!! Things like Facebook & Twitter, Foursquare so on and so forth brought a new thing into the mix...Nah! you say?
Let's look further...mmhmm I say...
I know you have to get ready to go so I'll make the rest of this quick...Social Media added another part to the oh let us get on the first page of google prayers...
AND this secret sauce is FRIENDS!
YEs! My friend said he was here and my friend said she was there...now we have no time in this post to talk about the impact of a family member saying I'm here or there on their newsfeed...OUr clients go together where each one teaches one by merely stating I'M HERE OR I WAS THERE WITH SO AND SO!
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| This is what we think is best! |
We move in packs...we go where our emotional connections go and we share those places with those we care about and encourage them to try it out...
So what does that lead to? I know you think you are the it by ranking on the top of 1st page of almighty Google but friends going and coming is valued more than your rankings...then there is the last thing that seals the deal..
REPUTATION!
What did those friends say about your business, your location, your waitress, your valet, your lights, and wait time? hmm...what did THEY SAY! This matters most! We all have to go now...so I'll leave you with this thought...do you think first page ranking tops what those friends say to one another about YOUR PLACE OF BUSINESS, SERVICE, AMBIANCE?
Yes, Google is powerful but their thoughts about you shared between themselves and others through social media just might mean more...does this effect what we now search for? Searching for what my friend said was good has changed the landscape a bit...
If they say...
Guess what? IT'S AWESOME TO THEIR GROUP!
I think its time we focus on REPUTATION...
Come back shortly for another post on this wonderful nuance...and/or write us today@uemarketingagency.com
REPUTATION IS HERE TO STAY!
WHAT ARE THEY SAYING ABOUT YOU?
Feel free to comment below and share with your friends and business associates if this made sense to you at all! IF you need help with this subject write us at today@uemarketingagency.com Until next time...
